Larry Nisenson, SVP and Chief Commercial Officer at Genworth Financial, joins Suzanne for this show to discuss Genworth’s trailblazing help for family caregivers. Nobody plans to be a caregiver – you’re suddenly thrust into this role when you least expect it, and Larry has been through it twice. In this segment, Larry introduces Genworth, which originated long-term care policies more than 40 years ago. These policies help provide a way for people to finance their own aging. It takes the financial burden away, but it doesn’t take the emotional burden away for caregivers.
Larry’s father had a long-term care policy but was still struck by all the other challenges. When he joined Genworth, he looked for what more the company could do for caregivers to provide help, education, and awareness.
