Christie Stukenholtz, Senior Care Finder's CEO and Co-Founder

Senior Care Finder‘s CEO and Co-Founder Christie Stukenholtz joins Suzanne Newman on the Answers for Elders Radio Show to talk about how is technology changing the way for families to connect. She also shares advice on what to look for on other websites to make sure you’re getting impartial information, or not getting sent to a call center where your contact information will be be shared.

Christie says, “By 2030, all Baby Boomers will be of retirement age or older, and that’s about 73 million people. And about 70% of them will end up needing some sort of care. And I will tell you that the industry as a whole is not prepared for this level of demand. Thinking about home care, that’s very much something that many, many people are considering these days. And there are tremendous, amazing technologies that leverage AI, and different things that allow people to stay at home longer.

“We leverage AI on our platform Senior Care Finder to really help guide someone through the process. It’s more than just selecting a community, or finding a home care agency that can you or your loved one. It’s everything else that goes with that process. If someone has to move, what do I do with their stuff? How do I manage their finances? There’s so many questions. And so we want to be that place that you can land, take a deep breath, and at least feel confident in your next decision, and know you have technology and tools that are aiding you in that process.

“One of the things we talked about is really being in control of your search and feeling confident of the resources that you have, in their transparency, and all of that good stuff. As I think about tips that I would give people as they’re searching, if you get to a site and the first thing you have to do is give all of your contact information, press pause. They’re going to do something with that information. And so just be aware of that. If you get to a site where it looks like a directory site, but suddenly you start to notice that the phone number on every single listing is exactly the same, pause. Think about what that might mean. They’re going to fail to filter you to a call center and probably leverage your information in your experience to a lot of communities that weren’t relevant. Have your antenna up and listen to your gut, that that is important, and we want to be a resource that’s non-biased and transparent, meeting the consumer where they’re at, and in holding their hand through the process.”

Check out the Senior Care Finder website.

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