Cory Townsend, Director of Development for the Alzheimers Association, Washington branch, joins Suzanne to talk about fundraising for the Walk to End Alzheimer’s. In this segment, Cory provides advice for people feel uncomfortable asking people to donate.

Cory says, “It doesn’t come naturally to us to ask for money, I think, in our culture. But what I would say is that people are very generous, and they want to support causes that they care about. And by asking them to support you in your Walk efforts, you’re inviting them to be part of it, a bigger movement. And folks want to be part of that. And so by asking them, you’re just giving them the opportunity. If you don’t ask, you’re saying no for them. So give them the chance to decide for themselves.”

Visit alz.org/walk and enter your zip code to find the Walk nearest you to register or donate. Check out alz.org to learn more. Reach master level clinicians at their 24/7 help line at 800-272-3900.

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